USE DATE OPTIONS IN TOP RIGHT CORNER OF EACH SEGMENT REPORT TO CHANGE DATES (SET TO DAY PRIOR TO UNIFORM LAUNCH THROUGH MONDAY FOLLOWING ARMY-NAVY)

2017 MICROSITE

GOARMYWESTPOINT.COM

2016 MICROSITE

NOTE

2017 Microsite: (Traffic decrease vs. 2016 likely heavily influenced by Safari (Apple) and Chrome (Google) ad blocking increase in 2017) in addition to using a specialized URL: .com vs. .football